A cup of ground roasted management

This is not your usual corporate coaching, and you should not expect to see me in a suit and wearing a tie. You will not hear any fancy words, nor any business corporate BS. You will get just plain, down on earth, straight-forward advice and guidance from a person who walked the same paths as you, and learnt - many times the hard way, which ones to take.

I coach technical managers to drive growth and effectiveness through a people first approach. I'm focused on reducing pain in workplaces and help facilitate a thriving environment in which everyone has the opportunity to SHINE.

Management and Leadership Coaching

Why am I doing this? Because I believe management is broken. Thus, I'm on a mission to support managers take ownership of their development and inspire them to create and drive positive changes within their organizations.

I work with:

• New and emerging leaders and managers in tech looking to learn what does it take to be a a successful and respected people manager

• Tech professionals preparing to step in a managerial role

• Seasoned leaders looking to sharpen their skills

• Individuals who are strong on vision and strategy, but who may be lacking the leadership competencies to influence and grow the business

• Leaders who are experiencing some form of managerial distress or are going through some unexpected hardship

Our actions as managers and leaders are not without consequences. They have a major daily impact on all people and organizations around us, and on their future as well. Right now the situation is dare, but the change can start with you.

My name is Sorin Ticrea and I'm a "garçon de management".

Over the past 19+ years, I've held various engineering managerial roles at a number of start-ups and established businesses across the world. A former senior director of engineering at Farfetch, I was responsible - during and after their successful IPO, for the strategy, organization and delivery for the entire Lisbon engineering team, managing at some point more than 250 engineers.

I also held managerial positions at Talkdesk - another Portuguese unicorn, Microsoft Exchange division in Redmond, Washington, a Machine Learning startup in Los Angeles, California, and couple others in Europe. Prior and in between my management tenure, I honed my developer skills at several companies on both sides of the Atlantic, and even co-founded a financial technology startup a long time ago.

I have a BSc degree in Computer Science from the Technical University of Cluj-Napoca, Romania. During my extensive career, I mentored and nurtured the skills of countless people, from undergrad students as teaching assistant during the early years, to fellow engineers and managers later on.

About me

I’m a great believer, practitioner and supporter of a continuous curiosity and learning approach to life. Not only because it helps recognizing information noise, but mainly because it's simply improving our skills and competence. It is also a key indicator of general life satisfaction and positive well-being, not only for those doing the learning, but also for people around them.

Lately, I work with tech companies and individuals interested in nurturing and expanding their social capital, determined to find ways to minimize pain at their workplace through better management and leadership.

Last but not least, I'm a jovial professional and an extrovert who enjoys not only work, but also good humor. You might not believe it judging by my picture, but I had quite some fun talking at that event. I like to call it, provocative fun :)

Shape the future by creating it!

Unleash your potential and help build a better future where effective management is the norm.
The change can start with you.

Tiago M. Lourenço, Head of Eng

"Sorin's coaching helped me transform my management approach and achieve outstanding results in less than a year. Now I listen more and the trust with my teams is renewed."

"Using Sorin's targeted coaching open my eyes and helped me discover my blindspots. His patience, understanding, and sense of humor were a plus. Super easy to follow approaches and tools, too."

Sebastian C, Sr Dev Mgr

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